High Heels Productions is a television development and production company specializing in creating compelling television projects that have both a creative and marketing need in the current environment. Its principals are Allison Nathe, an experienced writer/producer and Rob Maresca, former EVP of Strategy for entertainment branding powerhouse, Pittard Sullivan.
High Heels Productions creates scripted and unscripted television projects that exploit open niches in the marketplace. Often these projects include embedded sponsorship opportunities where appropriate products are worked into the fabric of the content providing for rapid profitability.
High Heels Productions is represented by attorney Steven Pena (310.600.9819) and is located in Santa Monica, California.
ALLISON NATHE BIO
Allison Nathe has been setting and exceeding goals for herself since early in life. A former fashion model, member of MENSA, fluent in four languages and well traveled, Allison is a force to be reckoned with.
Allison began her writing/producing career with the syndicated hit “America’s Dumbest Criminals” for three years. After “America’s Dumbest Criminals” Allison used her talents for more commercial purposes creating advertising for Taco Bell, DirecTV, NBC, CBS and ABC promotional trailers (in America); and Merita Bakery Products, Alfa Romeo, Nestle’ Italia, Moretti Beer, Motta and Seat (in Italy and Spain).
Global entertainment powerhouse Pittard Sullivan lured her back to America as the Vice President of Production for their worldwide live action initiatives. When Pittard Sullivan closed their doors in 2001 Allison began her writing/production consultancy, High Heels Productions.
With High Heels Productions, Allison has been creating projects for television, films, and is currently writing a book.
ROB MARESCA BIO
Rob Maresca has spent the last 15 years building brands for global companies. It began early his career with advertising agencies, Kenyon & Eckhardt, Young & Rubicam, and Ogilvy & Mather. Rob launched the first over-the-counter ibuprofen product called “Advil”, for American Home Products. This led to other brand development projects with TWA, Bacardi Rum, and Mattel Toys to name a few.
In 1992, Rob jumped to the client side of business and headed up advertising, promotion, licensing and media for Tyco Toys. He led them to their first promotional efforts and their first foray into the interactive world of a new business tool called “the internet”.
Dreaming of the west coast, Rob moved to Los Angeles as head of marketing for Hanna-Barbera studios and installed the first brand-management system in the studio’s history. In addition to more effective management of the studio’s massive library, this also resulted in the launch of such cartoon staples as Dexter’s Laboratory”, “Johnny Bravo”, “Cow and Chicken”, “PowerPuff Girls” and “Courage the Cowardly Dog”.
In 1996, Rob joined entertainment-branding powerhouse Pittard Sullivan as the Executive Vice President of Worldwide Strategy and Planning. Rob engineered the strategic direction of dozens of Pittard Sullivan clients around the world including: TV Guide, Fox Kids, Discovery, TIVO, British Telecom, UPC, Eircom, Deutsche Telekom, Open TV, Sony Game Show Network, The Vatican (yes, that Vatican), among others.
Rob left Pittard Sullivan in 2001 to form his own firm called “Rocket Branding and Strategic Services” located in Santa Monica, California. Rocket specialized in creating strategic direction and branding for companies in the content, distribution, and technology arenas. Rocket has pioneered “embedded sponsorships” which provide sponsors with “meaningful” integration into entertainment content. For example, Rocket paired Nokia handsets with the American Idol TV series.
Rob now works exclusively with High Heels Productions in creating compelling, revenue generating entertainment content across all distribution platforms.
